Montblanc 'Black and White' Launch Sydney 2014.I always wanted one of those beautiful fountain pens and for a while it did look like I just might get one. I would take my 21st Birthday money and splash out on a timeless writing instrument, something nicer than the gold metal pen with four colours I chose for my 10th birthday. But it was not to be; after all it was the 80s! First came an AIWA Walkman (a mobile cassette player (cassette, a funny plastic things with string inside to play music)) and after that.. who knows what happened to the rest of that big influx of cashhhh.. Maybe I should have gone with the Montblanc Meisterstück 149 Fountain Pen after all; the AIWA never lasted.. and you can now do everything on your mobile phone including listening to all your music - but you still can't sign your name with a mobile phone handset! Not really, although I am pretty sure they are working on it.
This year Montblanc is celebrating the 90th anniversary of this German companies, yes German companies most iconic item, and they are celebrating with a special anniversary edition of the Meisterstück 149 Fountain Pen, 90 years and still going strong. Even more remarkable when you consider we now live in an electronic world, a world where Australia Post is trying to spin off the loss making letters department (hello email) and make money with parcel delivery (thank you e-commerce). When your greatest claim to fame is the Mighty Pen - how do you remain relevant? Well you don't throw in the towel and you don't give up that's for sure. You look at what is special about writing, the whole process not just he end result. Then you look out for those other special items that people keep close to their heart, intimate accessories, the things you touch, things that touch you and say something about you - and then you go for it; and you keep your heritage but you're not silly, you innovate too. And if you are Australian GM Randall Foote you even get to light the torch for Montblanc's innovation (literally - picture below) and show off your latest accessories in treated REAL leather that can withstand more than a few bumps, scratches, even a blowtorch! BTW Randall I may have misheard you but that torch is not 500c more like 2000c, that is impressive and one hot tip to beat!
|It's true, the Boss does get the most fun jobs!|
|Montblanc TimeWalker Extreme|
|Montblanc Homage to Nicolas Rieussec|
|Montblanc Meisterstück Heritage Automatic Date|
|Vivienne signing the guest book with the Montblanc Meisterstück 149 Fountain Pen.|
Vivienne and I had a wonderful time at the launch, Australian GM Randall Foote's talk about the Brand, it's history and future was thoroughly engaging and informative and seeing the video of Hugh Jackman, Montblanc's brand ambassador on the big screen was fabulous too, great video guys! It's always and I do mean always great to see beautifully crafted and designed objects, that something special at which Montblanc excels.